Photography Per-Shoot Margin Playbook
Calculate your true per-shoot margin after gear, travel, and editor so every booking pays itself back.
Free Photography playbooks
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PDF PDF Photography Package Pricing Workbook
Map your packages on a margin-vs-demand grid and cut the two that erode profit without adding clients.
PDF Photography Gear Cost Tracker
Track gear utilization per quarter to surface the underused assets you can sell to fund better ones.
PDF The Non-Refundable Retainer Tool
Shows the real profit lost on every refunded deposit and the floor retainer percent so a cancellation does not put you below zero.
PDF Edit Hours vs Outsource Cost Screen
Compares your real hourly rate to outsource and AI edit cost per image, then tells you when to stop editing yourself.
PDF The Travel Cost That Eats Your Shoot
Tracks gas, miles, tolls, and per-diem against shoot price so destination jobs do not silently lose money.
PDF Album and Print Upsell Tool
Compares digital-only revenue to packages with album, wall art, and prints. Shows real profit per booking when you add product.
PDF Peak Saturday vs Off-Season Floor
Sets your peak-Saturday premium and off-season floor so you do not undercut yourself when calendar pressure shifts.
PDF Repeat and Referral Lifetime Real Profit
Tracks the real profit from past clients who rebook and the friends they send. Shows which past clients deserve a thank-you spend.
Calculator Per-Shoot Margin Calculator
Subtract gear, travel, and editor costs from shoot revenue to see your real margin on every booking.